Buff with every bite.

Protein Parlor is a fictitious brand inspired by the golden eras of ice cream and bodybuilding. Protein Parlor is a brand of low-calorie high protein ice cream as well as an ice cream bar that would open locations near gyms and possibly seek a partnership with a franchise of gyms such as Golds.  As part of its on-the-street advertising, a Protein Parlor ice cream truck would be sent out to strategic locations to interact with its customers.  Hosted by the mascot, Protein Pete will hold Exercise challenges for free ice cream, workout classes, and games for kids, as well as movies at the gym where an 80s/90s action movie would be projected onto the side of the ice cream truck.  Nostalgia is huge in the fitness industry, and Protein Parlor would capitalize greatly on it.