Found my beach town.

The beach town collection is a concept that unites the Santa Cruz brand with people's love of their own beach town.  The bigger idea behind this concept is that local artists and photographers would be hired to create the board's design using their favorite part of their beach town as the subject. Each skateboard would be photographed in the place that inspired it, with the board’s design aligned with the background.  This lends itself to a social media campaign I call #foundmybeachtown in which local influencers post photos of their skateboards at the beach and possibly travel from outside of coastal areas to visit the beach that inspired their favorite deck.